Co-Museum
City Sprouts reframed the urban farm experience with Sunny Side Up. With a rebrand that invites visitors to drop by often.
Co-Museum began as a digital archive. Its potential stretched far beyond preservation. It needed to transform from a passive repository into an active cultural provocateur. A space to shape way beyond the preservation of art. The question was how to evolve its brand to reflect this ambition. To ignite a new wave of collectors and cultural collaborators.
Overview
The Challenge
In a district defined by malls and chains, a community farm risked being overlooked. City Sprouts, with its rustic charm, needed a way to stand out from other destinations.
Positive Benefit
- Aligned With the company goals
- Came up with an outstanding brand
- Test Benefit
Strategy
Reframe the farm as a lifestyle hub, not just a garden. A place where people don’t just grow food, but grow connections, knowledge, and a sense of community — giving West Coast a new kind of destination.
Brand food for thought, straight to your inbox.
Ready to uncover your brand's potential?
New Partnerships
hello@sunnysideup.sg
Collaborations
hello@suunysideup.sg
