City Sprouts
City Sprouts reframed the urban farm experience with Sunny Side Up. With a rebrand that invites visitors to drop by often.
City Sprouts was expanding its presence in Singapore. However, in a landscape dominated by sleek malls and global destinations, the team needed more than just greenery to stand out. We used brand to reimagine what an urban farm could mean for the community. And gave new ways to sprout in the city.
Overview
The Challenge
In a district defined by malls and chains, a community farm risked being overlooked. City Sprouts, with its rustic charm, needed a way to stand out from other destinations.
Positive Benefit
Short description here about positive benefit
Strategy
Reframe the farm as a lifestyle hub, not just a garden. A place where people don’t just grow food, but grow connections, knowledge, and a sense of community — giving West Coast a new kind of destination.
Execute
A bold, organic brand system that feels alive — playful enough for families, credible enough for partners. From workshops to farmers’ markets, we designed touchpoints that invite the community to learn, gather, and grow together.
Impact
Hosted weekly markets and 50+ community workshops within the first year.
New revenue channels with a bolstered events arm
Drew thousands of visitors monthly, rivalling footfall of nearby malls.
Partnered with local schools to integrate urban farming into education.
Attracted corporate partners and increased bookings by 30-50%.
Currently has 5 locations when it started as 2.
With us
Adventurous work takes a team up for a challenge. Vicente, Lucas, Rocky, Tom, Chris, Micheal, Charlotte, Masaaki and everyone on the shop floor were just that. The lifestyle photography includes a selection of Globe-Trotter brand imagery, alongside new luggage imagery shot by regular collaborator Charlie McKay.
Brand food for thought, straight to your inbox.
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New Partnership
hello@sunnysideup.sg
New Partnership
hello@sunnysideup.sg
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